It’s almost second nature for people to search the internet for recommendations and feedback before purchasing a product or service. According to the Search Engine Journal, 91% of young consumers trust online reviews.
This is why it’s important for a business to find the best platform for hosting reviews. Small businesses that don’t have a lot of budget for ad spend can rely on customer reviews to gain leverage and credibility.
The best review platforms have a wide reach, are easily searchable, and are accessible to users. Here are some of the most popular and reliable platforms to get started:
Facebook has become more than just a site to reach out to old friends. It has been an important marketing platform, and since almost everyone you know is on Facebook, it casts the widest net and has a huge reach, with over 2.7 billion visitors every month. Whether it’s a homemade cookie business, housekeeping services, or an art gallery, a business can set up a review system for customers to leave feedback.
One of the oldest and more reliable review platforms, Yelp has been around long enough for it to be a go-to site for recommendations. A small business can easily set up a profile so customers can leave feedback.
Glassdoor is a reliable platform for employees to leave feedback about their experience working in a company. Job-seekers often look up the companies they want to apply to on Glassdoor. Leaving a King Kong marketing review will tell potential employees what it’s like working there.
Just as much as price and quality, the user experience is just as important in the decision-making process. By using the right review platform, small businesses can make the most out of customer feedback to gain the trust of new customers.