Reviews are very important to businesses because they boost search rankings and build trust and confidence in the brand. However, it can be tricky to convince customers to leave a review. Happy customers rarely leave a positive review but you can always expect a negative review from an unhappy customer.
The easiest and most successful strategy to get reviews is to simply ask the customer for their feedback. Emails sent to customers can include a link to a review site where the business is listed. Keep it simple and friendly so that it won’t seem like you are pressuring the customer. Reach out to your customers on Twitter and send a friendly tweet asking for a review.
Customers can be given a small-sized business with a QR code that will take them to the Google My Business page. A window on the smartphone will be opened to take them directly to a link where they can write a review that will be posted on Google. Call to action can be included on the base of the menu, invoice, or receipt that says “Why not give us a review.”
It is important to have a process in place to ask for customer reviews. The review process can be automated so that it will be easier to scale and ensure continuity for any future review requests.
Satisfied clients of a digital agency are more than happy to leave king kong advertising reviews at the end of a successful project. After establishing a good relationship with the client, the digital agency simply asks for a review on how well the marketing strategy worked for the brand.