Reviews on different third-party review sites must be an important component of the online marketing strategy. Recommendations based on a customer’s personal experience with a brand are very important when someone is looking for a new service to use, a new place to go to, or a new product to buy.
The positive feedback of your customers can be shared in different ways. It can be used as a part of your account and stories. When customers see that their opinions and experiences with the company are visible on different platforms, they are encouraged to post reviews on their next purchase.
Sharing positive reviews is a direct and successful way of boosting social media marketing. For example, a positive review can be shared through a tweet or an Instagram post. Positive feedback attracts new customers and makes the business look successful and effective in the eyes of its followers. Those posts will provide an opportunity to request for further feedback and engage with the viewers.
When sharing positive feedback, do not forget about aesthetics. The top priority is the way that the positive reviews must be presented particularly on social media. There are amazing online tools that can be used to create a unique look for the reviews and posts.
An example is the king kong agency review on YouTube. The customer tells a story of how the digital marketing agency used the appropriate marketing strategies for business growth and success. The online content was fun, engaging, and appealing to the eyes. Videos are particularly attractive to viewers because they humanize the happy customer.