The Best Marketing Review Platforms For Small Businesses

It’s almost second nature for people to search the internet for recommendations and feedback before purchasing a product or service. According to the Search Engine Journal, 91% of young consumers trust online reviews.  This is why it’s important for a business to find the best platform for hosting reviews. Small businesses that don’t have a […]

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Common Digital Marketing Mistakes

The time when digital marketing could be safely put into the backburner for businesses has long past as it’s now a key part of any business’ success. With millions of people spending hours on the internet, businesses simply can’t ignore the chance to easily reach their audience. But digital marketing is still a tool in […]

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A Brief Glimpse Into The World Of Editorial Illustrators

Across print and online publications, art directors would rely on illustrators to create beautiful and eye-catching images that can convey information and express complex ideas. Editorial illustrations have given life to many stories and have successfully enticed readers to engage with content. From the point of view of illustrators, creating editorial illustrations is extremely satisfying. […]

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Why Reviews Are Being Used By Advertisers

Nowadays people review everything from restaurants to hotels, books, apps, movies and experiences. Before making a purchasing decision, consumers expect to see reviews and ratings that provide them with the information they are seeking. When customers write reviews, they are helping the business including other consumers who want to make a confident decision. Smart businesses […]

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The Important Role Of Illustrations In Advertising

Everyone in the advertising industry knows that a picture is worth a thousand words that is why they supplement the text with drawings. Illustrations play an important role in advertising because they can persuade, inform and influence a person to take action. While words can provide information, illustrations can express emotions and convey the characteristics […]

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Sharing Positive Feedback In Different Platforms

Reviews on different third-party review sites must be an important component of the online marketing strategy. Recommendations based on a customer’s personal experience with a brand are very important when someone is looking for a new service to use, a new place to go to, or a new product to buy. The positive feedback of […]

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Challenges Of Cross-Border Trucking

In 2020, cross-border trade faced many challenges from the unprecedented disruptions caused by the coronavirus pandemic to the low freight shipping demand. During the last quarter of the year, cross-border operations became very busy with a wide variety of trade moving across the borders of North America. Operating costs remain crucial for the transportation and […]

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Proposed Connecticut Bill To Tax Adds On Facebook And Google

Connecticut’s local legislators, dealing with spikes in costs and budget issues brought about by the pandemic, have turned to reach into the pockets of tech companies. A bill proposed at the state legislature, House Bill 5645, would impose a new tax on digital ad revenue from the big names like Facebook, Google, and Amazon, which […]

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How Advertising Messages Are Inspired By Customer Feedback

One of the ways that will help a marketer determine whether the online ads are converting well is to make a research on what the target audience wants and the ad copy that they respond to. Once you know the target audience, you can create ads that will resonate with them. Researching demographics will tell […]

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Simple Processes To Request For A Customer Review

Reviews are very important to businesses because they boost search rankings and build trust and confidence in the brand. However, it can be tricky to convince customers to leave a review. Happy customers rarely leave a positive review but you can always expect a negative review from an unhappy customer. The easiest and most successful […]

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