Reviews on different third-party review sites must be an important component of the online marketing strategy. Recommendations based on a customer’s personal experience with a brand are very important when someone is looking for a new service to use, a new place to go to, or a new product to buy. The positive feedback of […]
Connecticut’s local legislators, dealing with spikes in costs and budget issues brought about by the pandemic, have turned to reach into the pockets of tech companies. A bill proposed at the state legislature, House Bill 5645, would impose a new tax on digital ad revenue from the big names like Facebook, Google, and Amazon, which […]
One of the ways that will help a marketer determine whether the online ads are converting well is to make a research on what the target audience wants and the ad copy that they respond to. Once you know the target audience, you can create ads that will resonate with them. Researching demographics will tell […]
Reviews are very important to businesses because they boost search rankings and build trust and confidence in the brand. However, it can be tricky to convince customers to leave a review. Happy customers rarely leave a positive review but you can always expect a negative review from an unhappy customer. The easiest and most successful […]