It’s almost second nature for people to search the internet for recommendations and feedback before purchasing a product or service. According to the Search Engine Journal, 91% of young consumers trust online reviews. This is why it’s important for a business to find the best platform for hosting reviews. Small businesses that don’t have a […]
The time when digital marketing could be safely put into the backburner for businesses has long past as it’s now a key part of any business’ success. With millions of people spending hours on the internet, businesses simply can’t ignore the chance to easily reach their audience. But digital marketing is still a tool in […]
The most dominant sense among humans is vision. This is reflected in the popularity of images and videos. By adding a customer testimonial to your videos, you will be putting the business ahead of its competitors in the market. With the wide variety of video creation tools available, the task is fast and easy. Effective […]
Nowadays people review everything from restaurants to hotels, books, apps, movies and experiences. Before making a purchasing decision, consumers expect to see reviews and ratings that provide them with the information they are seeking. When customers write reviews, they are helping the business including other consumers who want to make a confident decision. Smart businesses […]
Reviews on different third-party review sites must be an important component of the online marketing strategy. Recommendations based on a customer’s personal experience with a brand are very important when someone is looking for a new service to use, a new place to go to, or a new product to buy. The positive feedback of […]
Connecticut’s local legislators, dealing with spikes in costs and budget issues brought about by the pandemic, have turned to reach into the pockets of tech companies. A bill proposed at the state legislature, House Bill 5645, would impose a new tax on digital ad revenue from the big names like Facebook, Google, and Amazon, which […]
One of the ways that will help a marketer determine whether the online ads are converting well is to make a research on what the target audience wants and the ad copy that they respond to. Once you know the target audience, you can create ads that will resonate with them. Researching demographics will tell […]
Reviews are very important to businesses because they boost search rankings and build trust and confidence in the brand. However, it can be tricky to convince customers to leave a review. Happy customers rarely leave a positive review but you can always expect a negative review from an unhappy customer. The easiest and most successful […]