Across print and online publications, art directors would rely on illustrators to create beautiful and eye-catching images that can convey information and express complex ideas. Editorial illustrations have given life to many stories and have successfully enticed readers to engage with content. From the point of view of illustrators, creating editorial illustrations is extremely satisfying. […]
The most dominant sense among humans is vision. This is reflected in the popularity of images and videos. By adding a customer testimonial to your videos, you will be putting the business ahead of its competitors in the market. With the wide variety of video creation tools available, the task is fast and easy. Effective […]
Nowadays people review everything from restaurants to hotels, books, apps, movies and experiences. Before making a purchasing decision, consumers expect to see reviews and ratings that provide them with the information they are seeking. When customers write reviews, they are helping the business including other consumers who want to make a confident decision. Smart businesses […]
If you have an expensive duvet, you will certainly want it to be protected by a cover. In addition to protecting the duvet, you can easily change the look of the bedding without the need to replace the entire duvet. To put it simply, the duvet cover is like a pillowcase to a pillow. How […]
Everyone in the advertising industry knows that a picture is worth a thousand words that is why they supplement the text with drawings. Illustrations play an important role in advertising because they can persuade, inform and influence a person to take action. While words can provide information, illustrations can express emotions and convey the characteristics […]
Will Tao, a lawyer operating out of Vancouver, recently published a new paper that encouraged for indigenous and intersectional presence in the Canadian immigration system. The 32-page paper, submitted by Tao to the Immigration Section of the Canadian Bar Association, detailed the story of a Chinese grandmother and permanent resident. Said lady had been in […]
Reviews on different third-party review sites must be an important component of the online marketing strategy. Recommendations based on a customer’s personal experience with a brand are very important when someone is looking for a new service to use, a new place to go to, or a new product to buy. The positive feedback of […]
In 2020, cross-border trade faced many challenges from the unprecedented disruptions caused by the coronavirus pandemic to the low freight shipping demand. During the last quarter of the year, cross-border operations became very busy with a wide variety of trade moving across the borders of North America. Operating costs remain crucial for the transportation and […]
Connecticut’s local legislators, dealing with spikes in costs and budget issues brought about by the pandemic, have turned to reach into the pockets of tech companies. A bill proposed at the state legislature, House Bill 5645, would impose a new tax on digital ad revenue from the big names like Facebook, Google, and Amazon, which […]
One of the ways that will help a marketer determine whether the online ads are converting well is to make a research on what the target audience wants and the ad copy that they respond to. Once you know the target audience, you can create ads that will resonate with them. Researching demographics will tell […]