When it comes to brand and business, it is important to track the growth and success. Years ago, the state of a brand’s performance can only be told through intuition and approximate assumptions. Nowadays, it is possible to actually know an exact answer based on the tools used by modern marketers. They also know the once place where it can all be tracked – social media platforms. This might be a challenge to those who do not have the background but social media is only chaotic to those who do not have the right social media management tools.
There are different categories when it comes to social media tools including SMMS or Social Media Management Solutions and SRPs or social relationship platforms. The point solution that was recommended two years ago was now considered obsolete as there is a new approach through the use of comprehensive platforms. These platforms make it possible for collaboration of functions in different social media sites, gather data and analyze them to create a better strategy in social media management.
There are a number of social media tools available nowadays and all of them have different starting points but, in the end, they arrived at the same solution which is to take insights from social conversations. Keyhole was devised after they realized that it is better if comments on Twitter can be tracked. Brandwatch was created because they recognize that consumers are willing to share what they need to say about brands they have encountered. Buffer was introduced after the need for scheduled content was realized. Sprinklr, on the other hand, is what is referred to as social listening because it does not only listen but take into mind what is being said and turn them into actions.
The beauty of social media management is that there are a number of platforms available for your disposable. All you have to do is choose based on the traits, speed and reach offered. Facebook is not ideal if you want fast results but it is still widely used by brands because of the high volume of activity. Instagram is based on precise curation while Twitter gets the word out and fast.