Trustpilot, a major online business review platform that deals with many a king kong marketing agency review and the like, is working on plans for a London flotation aimed at boosting the city’s ability to attract leading tech companies.
The Copenhagen-based company has been talking with a few major investment banks since the start of October, discussing an initial public offering. Word is that could happen as early as Q1 2021.
The Danish company, founded in 2007 by Peter Muhlmann, is a major name in the Europe e-commerce scene, with hundreds of thousands of merchants, and just as many reviews, covering things like king kong marketing agency review, tyre reviews, and the like.
Trustpilot has offices across the world, in cities like New York, Berlin, and Melbourne, and employs at least 700 people across the sites. The tech company’s annual sales sit at US$100mn/£76mn, which would give it an IPO value of US$1bn/£774mn, dubbed the ‘unicorn’ status.
The company has been working with Morgan Stanley on the matter, with the bankers explaining that having the online review platform business go public would help accelerate its growth.
Its latest funding round was a Series E in March of 2019, where the online review company managed to rake in US55mn/£42mn from major investors like Draper Esprit, and Sunley House Capital Management.
Earlier in August 2020, Trustpilot announced measures at improving its review platform, with the goal of strengthening the trust of customers on their platform and the reviews therein.
Mr. Muhlmann issued a statement, saying that the need for trust in the online space and the world has never been greater, and that is why Trustpilot needs to up its game and push the boundaries.