Decades ago, when a dealer of Kawasaki bikes opens their store, they only need to put ads in the local newspapers or give out flyers to potential customers. All the traditional ways to promote a business has changed ever since the internet was introduced to the world. The internet has changed the ways of conducting business and promotions.
Google recently announced that page speed will be taken into account when ranking websites or mobile searches. Speed Update that is expected to take effect in July 2018 was driven by complaints from users regarding mobile webpage speed. The update will provide mobile users with a better experience. It is also expected to put mobile on par with desktop sites that are being ranked in part according to their load speed since 2010.
More and more small businesses are optimizing their sites for mobile but they have to consider several SEO factors to ensure that their sites will achieve good ranking. Small business websites that will abide with Speed Update have to take into consideration their account screen size, access, sneak peek, better headlines and many more.
According to Google’s Zhiheng Wang and Doantam Phan who wrote the blog post, the reason for a search query is still a strong signal, so that pages gain high rankings if they have quality and relevant content. For small businesses, they can still optimize their mobile presence because they have enough time before Google’s update will take effect.
If the mobile site continues to deliver a slow experience, a web developer can optimize the site to meet the new requirements. Web developers are advised that must always consider how performance will impact on the user’s experience when accessing a page. They have different resources in their hands to be able to evaluate the performance of a webpage.
Small businesses like dealers of Kawasaki bikes must recognize that a mobile optimized website with good performance is important in generating more customers. It is a fact that more and more people use their smartphones to search for motorcycles. Making the necessary improvements to the webpage will ensure higher rankings on Google search results.