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Jan 3rd, 2015 Comments Off on Magic Leap Takes The Big Leap

Magic Leap Takes The Big Leap

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Major investors from Silicon Valley headed by Google released a funding of $542 million to Magic Leap, a Florida a startup. Magic Leap aims to develop a hardware that carries augmented reality. The startup has not yet demonstrated nor described their hardware in public, declining any request for interview. However, it is clear that Magic Leap is planning to utilize their funding to create wearable interface that feels natural to the user in an easy and convenient manner.

According to Magic Leap, their hardware’s displays can create 3D patterns that resemble that of light rays, which they refer to as “light fields,” that eyes receive from surrounding objects. Such innovation provides a realistic illusion resulting to the merging of virtual objects with the real world. Magic Leap has also filed for a trademark for their technology, calling it a hardware that is wearable; a physical component that combines a “dynamic light-field display” with a system that has an optical display.

One of Magic Leap’s challenges is to integrate seamlessly the 3D objects virtually created by the display with the real world. In order to achieve that, a system to sense the real world in 3D is required. The system should also understand the person’s environment.

The Florida startup is currently in the process of recruiting chip design experts, as well as fabrication specialists to customize chips that will process data images. Creating custom chips will add efficiency to their work, which is crucial in a wearable gadget. Presently, Magic Leap has employed Gard Bradski who is a trailblazer in computer vision research. The company is also looking for people who are skilled in mobile, lasers, cameras, wireless electronics, supply-chain management, artificial intelligence, video game development and 3D sensing.

Gordon Wetzstein of the Computational Imaging Research Group at Stanford University says that although augmented reality has been demonstrated, Magic Leaps still faces great work ahead of them to combine and refine augmented reality in ways that no one has ever done before. He thinks that people are beginning to accept that the foreseeable future is a place with devices for every consumer. He further believes that there are many obstacles to expect in the integration of the different fields of technology.

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